Corporate Social Responsibility ("CSR")

KRR reaching out and giving back to the communities

As a brand that advocates healthy living through its 'less fat...less salt...less calories' tagline, KRR is committed to its mission in promoting and encouraging healthy living among Malaysians while not forgetting the less fortunate in the communities within which it operates.

Since its inception in 2005, the KRR Community Chest Campaign continued to give back to society through various CSR initiatives such as the annual Roasters Chicken Run and Wishing Tree Campaign, as well as the frequent festive gatherings for the underprivileged, food donations and staff visits to children's and old folk's homes.

During the financial year under review, the Roasters Chicken Run event raised RM65,000 for the National Kidney Foundation of Malaysia, a provider of dialysis treatment and a one-stop centre for kidney patients. To date, this unique charity run event has raised more than RM310,000 for various non-governmental and charitable organizations such as Tabung Kebajikan Pesakit HUKM, Pediatric Unit HUKM (Oncology), Unit TUTUR - Aural Rehabilitation Centre for Hearing Impaired Children together with Yayasan Budi Penyayang Malaysia and House of Joy and Faith, Yayasan Sunbeams Home, Rumah Juara, Rumah Kanak-kanak Tengku Budriah, Rumah Sayangan, Rumah Hope, Rumah Kebajikan Anbu Illam, Rumah Charis, Ti-Ratana Welfare Society, and Tabung Kebajikan Pesakit PPUKM - Young Diabetic Patients.

The Wishing Tree campaign which granted the simple wishes of underprivileged children saw another successful year by making the wishes come true for more than 1,200 children from 30 charitable homes nationwide.

As part of our on-going commitment to healthy living, KRR also organized the Public Health Talk 2010 conducted by professional healthcare consultants aiming to educate the public on how diet preference could affect the quality of life.

In the area of education, the Roasters Scholarship Programme was introduced in March 2010 to provide financial assistance to needy students to pursue their Bachelor's Degree in Hospitality Management (Honours) with Berjaya University College of Hospitality and a career opportunity with KRR upon completion of the course. The scholarship, valued at RM100,000 annually, is open to the public and employees of KRR.